Additional Information  From the success of indoor showroom displays to attractive, weatherproof materials for lasting, eye-catching outdoor displays: Car dealerships loved the new showroom atmosphere and excitement which tied in all of the seasons, holidays and special events throughout the year. It was at the persistent request of car dealers themselves to bring the indoor showroom concept outside in order to bring new customer prospects inside. It wasn't long before the very first suction cup was born! This held a fiberglass rod and an air-filled 17" latex balloon to the side windows of front-line automobile inventory. The challenges of varying outdoor climatic conditions coupled with constantly moving car inventory certainly taught the company a few lessons; latex balloons have a hard time surviving outside and balloons go missing when attached to moving vehicles. With all the pitfalls of latex being used outside (helium prices consistently rising, wind popping them, sun melting them onto inventory, short overall lifespan, oxidation making them chalky and tired in appearance, etc.), it made sense that it was time to move to plastic as the future of balloon advertising and decor! Innovative new product development: Balloons were converted to a plastic material and the fiberglass stems that gave the balloons their attention-getting action in the wind were moved off of vehicle inventory to a patent pending pole mounted system. This concept kept balloons in good order and plastic kept them looking fresh and vibrant every day. The idea made a lot of sense for car dealerships: No daily maintenance, less expensive than helium, improved appearance, stay up in any weather condition (snow, wind, rain, extreme temps, etc.). The company expanded the offering as a service to most of the major metro areas in 14 western states.